一、香奈儿5号广告策略
在广告方面花大手笔,保证了广告的质量,同时也保证了广告的影响和效果。平面广告和立体广告都很精致。影视广告通过浪漫故事的形式来体现香水的魅力,画面唯美,精致。
二、香奈儿5号香水广告
广告由Chanel艺术总监Jacques Helleu在2002年构思,2004年拍摄。
请到Nicole领衔,男主角则是《300勇士》中大反派扮演者巴西籍演员Rodrigo Santoro Junqueira dos Reis。广告的场面宏大,全片在澳大利亚的悉尼取景,Chanel请来2001年与Nicole合作过电影《Moulin Rouge!》的导演Baz Luhrmann来导演广告的拍摄,可见Chanel对Nicole的厚爱。
广告情节:
痴情贫穷的男人爱上光辉熠熠的女明星,镁光灯与荣誉的包围无法阻挡她对爱情的奋不顾身,仓皇逃脱后两人独处时的片刻宁静宛若无人的城市上空,爱情的字典没有了贵贱。一场《罗马假日》的桥段在广告中影射。尾声处的过渡留给了“明天”——刻骨铭心的爱情一如NO.5深沉隽永。巴兹雷曼演绎的Chanel No.5 香水爱情故事,主角不在于香水本身,而在于忠于香氛的女性。巴兹雷曼说:“我对Chanel No.5最深刻的记忆,是童年时在黑白镜头下看到玛丽莲•梦露 (Marilyn Monroe) 的名作《Gentlemen Prefer Blondes》中回答记者问的镜头。”
妮可在CHANEL No.5 香水广告片中展现的高贵、华丽与性感,至今令人难忘。
三、香奈儿香水广告
凯瑟琳-丹妮芙(Catherine Deneuve)、卡洛-波桂(Carole Bouquet),以及近期的妮可-基德曼(Nicole Kidman),奥黛莉-塔图(AUDREY TAUTOU)
四、香奈儿N5香水最新广告词,要中英对照!!
It's not a journey, every journey ends, but we go on. The world turns, we turn with it. Plans disappear, dreams take over,but wherever I go, there you are. My luck, my fate, my future. Chanel N5. Inevitable~
这不是一段旅程,旅程总有终点,但我们在继续。世界在转,我们也随着改变。当计划消逝,梦成为主宰,无论我走到哪里,都有你。我的幸运,我的命运,我的未来——香奈儿5号,无可避免的!(命中注定的。)
五、一个广告,关于CHANEL的COCO香水
CHANEL Coco Mademoiselle女士香氛最新一辑找来凯拉·奈特利(Keira Knightley)取代凯特摩斯做代言人.
音乐:Joss Stone - L-O-V-E
这是一首由Nat King Cole原唱,由英国灵歌小天后Joss Stone翻唱的摇滚版本,名字叫《L-O-V-E》。
这首歌无数次在电影里听到过,my favorite
香奈儿的广告总是能很恰如其分的表现出产品的内涵和神韵,不像Dior总是夸大其词的可以~~
过目不忘的广告,Keira Knightley的强大气场呀气场~~
tudou完整版地址:
歌词:
L is for the way you look at me
O is for the only one I see
V is very very extraordinary
E is even more than anyone that you adore and love
It's all that I can give to you
Love is more than just a game for two
Two in love can make it
Take my heart but please don't break it
Love was made for me and you
Yeah L is for the way you look - you're lookin' at me
And O is for the only one I see
V is so very very extraordinary
Now E is even more than any-any-anyone that you adore can love
It's all that I'm gonna give to you
Oh love is more than just a game for two
Two in love can make it
Take my heart but please don't you break it
'Cause love was made for me and you
I'm a-tellin' you that love was made for me and you
Don't you know that love was made for me and you